Troy Asset Management

Services Provided

  • Discretionary


  • Investment Manager
  • Founded 2000

Pooled Accounts

  • Not offered

Segregated Accounts

  • Minimum Account £100M
  • Assets Under Management £869.83M
  • Number Of Clients 84

About Troy Asset Management

Troy Asset Management is a privately owned, independent investment boutique whose aim is to protect and grow its investors’ capital over the long term. The company was established in 2000 to serve investors who shared the objective of seeking long-term absolute returns, whilst ignoring the distraction of short-term market noise and benchmarks. We conduct exceptionally thorough research, and manage concentrated, low-turnover portfolios of our best ideas. Stewardship is promoted by our risk-averse approach, focus on high quality, sustainable business franchises and long holding periods. Environmental, Social and Governance (“ESG”) analysis is integrated within our research. As at 30 April 2024, Troy managed £12.3 billion of assets, in a range of multi-asset, UK equity income, global equity, and global equity income strategies. Additionally, we offer an exclusion-based ethical capability.

Our Philosophy

All of Troy’s strategies seek to protect and grow the real value of investors’ capital over the long term. Troy believes that a portfolio that suffers fewer and less destructive drawdowns will be in a better position to compound returns over the long run. In seeking to minimise the risk of permanent loss of capital, we: 1. Adopt a conservative approach, avoiding unnecessary complexity, with our view of valuations driving asset allocation. 2. Invest in exceptional companies that can grow at sustainably high returns, in which we have strong conviction that they will become more valuable over time. 3. Seek to capture the compounding power of these great businesses through concentrated portfolios and long holding periods. 4. Place a heavy emphasis on understanding all the risks to any investment case, seeking to avoid the common errors that frequently lead to permanent impairment of capital, specifically: • Weak business models (business risk); • Excessive debt (financial risk); • Very high valuations (valuation risk); and • Poor corporate behaviours (ESG risk). This approach embeds the integration of Environmental, Social and Governance (“ESG”) analysis into our fundamental research process, and our stewardship of our clients’ assets involves an active programme of monitoring, engagement and voting.